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"BUSINESS - TO -
BUSINESS"@WebbRadio.com
NON-URBAN-DICTATED:
(NUD)
You have probably heard of "N. U. D."
As a result of the Tom Joyner morning show related
to
CompUSA. NUD is the acronym for a very subtle and
little-known marketing term specifically directed toward
people of color.
NUD stands for Non
Urban Dictate. These three words
essentially mean that a company is not interested in the
Black Consumer. An NUD label means that a company
does not want their marketing and advertising materials
placed in media that claim an urban audience as their main
target. There are legitimate reasons for companies not
using urban radio. It may be that Blacks don't index high
in certain categories or that a company's strategy is to market
to the Black consumer down the road after they have established
a strong position in their primary target. But"NUD" usually means
that a company is not interested in the Black consumer. Companies
evade discrimination liability by embracing it as theory rather than
policy. As a service to Black consumers, the Urban Institute will list
all companies that have an NUD policy. Armed with this information,
we feel that Black consumers will be able to make informed buying
decisions.
Companies with NUD:
(1999 )
Starbucks
Jos. A
Bank
CompUSA
Weight Watchers
Keebler
Life Savers
Continental Airlines
Northwest Airlines
America West
Airlines
HBO - Apollo Series
Paternal Importers
Calico Corners
OM Scott
Pepperidge Farms
Ethan Allen
Busy Body Fitness
Mondavi Wines
Builders Square
Don Pablo
Lexus
Aruba Tourism
Ciba Vision
Kindercare
Grady Restaurant
Eddie Bauer
The Community Television
Workshop Of
Central Florida
"Daily Feed"
Sanford,
Florida
 Tamm
E Hunt
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